Pam Royall, Ph.D., (top) founded the Interactive Marketing Institute during the years she chaired Virginia Commonwealth University’s Department of Marketing. Carol Ann Morris is a photographer, videographer, and illustrator whose works have appeared in publications ranging from Gray’s Sporting Journal to the Yale Angler’s Journal. Read about these women and 243 other persons in America’s Favorite Flies: 656 pages, 1,700 color images, 7 ½ pounds, bountiful bells and whistles! (All proceeds donated to James River Association and Native Fish Society.) Book and merchandise: